Funnels – The Human Element

It is all too common. You see it all the time. Websites that are clearly intended to sell something but are really nothing more than a picture, some text and a link to buy it. When was the last time you clicked that link on a site like that? Sure, on the website of Amazon or Best Buy or NetFlix or some other huge company that is well known and has spent millions and millions positioning themselves in your mind and bank account. But what about a small and relatively unknown company like yours? Are your visitors going to buy from a picture and a paragraph? No. They are going to need to be actively sold. Part of being actively sold is being given the opportunity to build some level of connection and trust. The big players have built that in other ways from outside of their websites and with huge budgets dedicated to the task. You have to do it here, on your website and with a very small budget.

There are many small but important things that need to be done to build connection and trust. Spell correctly. Use decent grammar. Do not lie. Make your navigation clean and easy…you get the idea. Those are the basics and need to be tight. On top of all that you also need to have some human contact elements. Websites are by their very nature cold impersonal things that could clickfunnels review & complaints have been put there by anyone for all sorts of nefarious purposes. At least some of that is going through the mind of the site’s visitors unless it is the site of a well known company (and even then it is still probably in there a little bit). In order to build some real connection and trust with your potential buyers you will need to be personally present in your site and in your sales process if you want to approach anything near maximum effectiveness. This can be accomplished through the use of photographs and audio, video, live chat and call center activities.

Certainly the easiest and generally least intimidating for you is to use photographs and audio. They are listed together for a reason…use them together. A slide show style arrangement works quite well with this combination of media. You can have a picture with audio just automatically start when the page loads or you can have a little descriptive text and they can start the audio manually. You can have a bunch of picture/audio pairs running down a page or you can have them on sequential pages. There are many ways to implement this feature. The key is to make sure that your personality shines through. Let your visitors get to know you a little bit and in some way that is relevant to what you are trying to sell and to what relationship you will have after the sale. As you get customers this is also a great way to present their testimonials as opposed to a text excerpt from a letter they wrote to you. Their picture and voice talking about their experience with you, your company and your product or service will go a long way in getting you to that sale.

Video is the logical extension of the slide show. Use it! Video is more interactive and loved by both visitors (as long as it loads fast) and search engine robots. You can carry a message in video very powerfully and with the same enthusiasm as the first time you said it…every time. Your personality and who you are will be readily available to your visitors. People do business with people, not companies. Make yourself present loud and clear and ready to assist your visitors by guiding them through your site with a string of short personal video blurbs relevant to where they are in the sales process at that time. There are limitless possibilities for video materials in your sales funnel. Video testimonials are also a great way to build trust. Do not overlook video when you are adding human elements to your sales funnel. Your sales will suffer if you do.

Live chat and call center activities are both expensive (due to staffing requirements or your time) and means you, or people you hire, must be available a great deal. After all, websites are open twenty four hours a day and seven days a week, including holidays. These features are also vulnerable to the current mood of the live operator involved. So, there are some big disadvantages present in these types of human element features. Why then are they listed? Done correctly and conscientiously they work…and work well. If your offering is complex or requires a significant investment of time or money it will be difficult to close many deals without talking to your potential customers. Do not underestimate the power of having someone available to hear their concerns, answer their questions and help them over the fence of resistance we all have to parting with our money or time.

Make your sales funnel come alive with real people talking directly about your offering and its role in their lives. Make it come alive with people addressing concerns, fulfilling desires and whatever else your offering can do to enhance the lives of your visitors. Let your visitors come to know and trust you personally. At the end of the day…people do business with people. Period.

 

What Is a Sales Funnel System Used For?

What is a sales funnel and why should every online marketer create one? It is a marketing strategy used to get prospective customers to purchase products from you. It is a selling process by which a person comes to your blog looking for information that can help to solve a particular problem. However, via certain tools, you will learn how to build a relationship with each visitor. This will help to understand the needs of every visitor. This in turn will push you to provide the best possible information for all visitors. Once you gain a visitor’s trust, that visitor will feel more comfortable purchasing products. The visitor then transform into a customer.

At some point, many customers turn into extremely loyal customers who are willing to purchase just about every product that your website promotes. clickfunnels review & complaints A sales funnel consists of the various steps of the sales process that it takes to transform a regular website visitor into a loyal customer who wants to buy everything that you throw at them. For any internet marketer, this is the ultimate goal. A properly created funnel can achieve this very easily.

Why is Each Sales Funnel Unique?

All sales systems are unique. This is because no one can predict what will make a customer purchase products. Website visitors are different human beings with different types of problems and needs. Not everyone will respond to the same solutions. When a visitor arrives at the sales page and opts in to receive more commercial emails from you, this shows that the visitor is interested in what you have to offer. However, it is up to you to continue building up a relationship. Find out what it will take to solve a particular person’s problem. This might seem like a time-consuming task. But, remember that it will be these unique relationships that will form the foundation of your online business and make it very profitable.

Why Does Every Online Marketer Need a Sales Funnel?

All online marketers need a sales system in place. This is the best way to attract visitors and find out how to solve their problems. Once you know what l makes them happy, you can continue to sell them solutions to their problems for a lifetime. Depending on the niche, it might require selling a person the various products over a lifetime in order for them to be happy. It might only take one, but the bottom line is that if you do not take the time to find out what makes your target market happy your competitor will. If you do not take the necessary steps to create a profitable sales pipeline, you will most definitely fall behind the competitor who does.

A Critical Review of the 2012 King James Bible Exhibit at the University of Texas

On recently attending an exhibit at the Harry Ransom Center at the University of Texas entitled, “The King James Bible: It’s History and Influence”, many mixed emotions were aroused within me. It was good that the University acknowledged the 400th anniversary of the King James Bible. It was great seeing copies of many of the early Bibles that were used prior to the King James Version, including one of the few complete Gutenberg Bibles still in existence.

The sheer size of the older books would have made studying with them an arduous task. The larger print size would have helped those with vision issues, yet the large size limited its transportability. Fornicação na Biblia The Gutenberg was also harder to read due largely to the lack of verse numbers and printing font used. Although difficult to read, the workmanship that went into those early volumes made them artistic masterpieces.

The interpretive comments presented data points, yet often dealt with the development of the King James Version in a general manner. It was as if the data points were provided, yet it was up to the viewer to connect the dots. They did point out that the teams of men working on the translation often reviewed their work in English, German, French and Italian to make sure that the words chosen were the best and most accurate choices.

Some general comments were made about the instructions the translators were given and which versions they were to avoid. Little was mentioned about the ‘Textus Receptus’ assembled largely by Erasmus, which the translators used extensively in their work. It would have been interesting to have shown how Erasmus went to the many manuscript collections around Europe and Asia sorting through hundreds of manuscripts. He managed sorting out which were legitimate and which were fabricated ones. His collection of legitimate manuscripts was known as the “Textus Receptus”. His friend Luther used the Textus Receptus for much of his Bible work as well. I suppose that attempting to convey to the public how to tell a legitimate manuscript from a fake would be a daunting task.